A line of white men, smiling.

A year ago, I published a blog post about the challenges we face as a growing design profession in NHS Digital, and as an industry as a whole, when it comes to building diverse teams with an inclusive culture. …


I’ve been musing recently on the term ‘desire’, when it comes to the design of services in health and care. It’s a relatively old term in user experience and eCommerce that I remember from my days working on selling internet and mobile phone packages.

Desire is your measure of how…


It’s a strange time to be working in service design, interaction design, or product development right now. If you’re working on a public service, or in health and care, or for charities, you’re probably having to work faster, and think more clearly, than you’ve ever had to before. …


Growing a diverse team, from a profession which is not diverse, in an environment where your profession is not fully accepted, with tools and processes which can exclude, is a huge challenge.

A line of young, white men, smiling at the camera.

Every now and then on Design Twitter, an existential argument emerges, around who should or shouldn’t be classed…


Leslie Knope from the TV show Parks & Recreation

I’ve been in a design leadership position for nearly two years now. At its best, it’s a fulfilling role where the impact of your work (and that of your team and colleagues) can be seen at scale. …


Avoid language that trivialises the role of designers

I had an interesting chat recently with some design colleagues, about banning the word ‘cosmetic’ from discussions about the design and build of digital interfaces.

The team currently working on the new design system and prototyping kit for digital interfaces for the NHS, have been lucky to work with CSS…


Maybe it was the sleep deprivation that parenthood brought, but Ben & Holly’s Little Kingdom was one of my favourite TV shows whilst my children were younger. It was funny and smart, and had some wry comments about class and royalty.

I chanced upon an episode recently, and I saw…


For the last six months, I’ve been working on developing a design system for the NHS website, and associated digital services. You may think that ‘working on developing’ is a bit of a pointlessly long phrase, but it’s right. If I just said ‘developing’, you’d think I was working directly…


I’ve been a freelance designer for the last nine years, and it’s been an absolute blast. After leaving an in-house team at a huge, high-pressure organisation, I wanted to work on small, interesting things. I’ve worked on a more diverse range of projects than I could ever have dreamed of…


How Brexit handed me a midlife crisis I wasn’t planning, and how stamp collecting kept it at bay.

In July of 2016 (a year ago, at time of writing), I turned 40. The same weekend, I began collecting stamps. …

Dean Vipond

Lead designer. Personal website: http://www.deanvipond.com

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